Commissioned by adidas, The Panics and director Fons Schiedon created this manifesto for FUTURECRAFT. The film looks to reflect on FUTURECRAFT's existing experimentation, while looking to novel innovations to meet today and tomorrow's challenges.
To illustrate the range of models and approaches, we worked with diverse creative disciplines, running the full gamut from live-action, to 3D, to 2D and motion graphics. The challenge was to string these disparate elements together into one cohesive and stunning piece.
This was achieved, in part, by using intelligent transitions coupled with a consistent camera movement. All this is accompanied by an irresistible composition courtesy of Antfood.
Director: Fons Schiedon
Executive Producer: Ania Markham, Jules Tervoort Producer: Kristian Stoykov Shoot Producer: Liene Berina Production Coordinator: Bruce Bigg, Androniki Nikolaou
Director of Photography: Hessel Waalewijn
Music composition & Sound Design: Antfood VO Artist: Jennifer McKinley-van der Zee
VFX Supervisor: Ivor Goldberg VFX Producer: Kristian Stoykov Compositing Supervisors: Chris Staves, Guido Ekker Senior VFX Artists: Tim van der Wiel, Doma Harkai, Jeroen Aerts, Dieuwer Feldbrugge VFX Artists: Matteo Giorni, Davide Raymondo, Kim Taylor